We are working with a high profile client in satellite, AI and Machine Learning, all very zeitgeisty! We have been appointed to mature their brand, shape their messaging and create an active community to convert over time into a thriving customer base. All power by thought leadership, compelling content and active engagement.
The software company works with space and earth observations and has the ability to apply that technology to key industries like insurance and global security. One specific area they support is marine, port and offshore.
We had just launched the program, and then suddenly BOOM! The world's eyes were focused on Beirut and the catastrophic explosion that shook the world and ruined countless peoples' lives and livelihoods.
In short, the software allows real-time visibility of assets, monitors risk and predicts catastrophe. Technology like this, if implemented by the correct businesses and authorities could have helped prevent this and many other future disasters.
Now don't get me wrong as marketeers we have our fair share of promoting ‘nuts and widgets’ but the reason I love marketing is that we have the power to shape game-changing content and messaging, and take that to audiences that will potentially change industry and lives for the better.
We provide the voices to the heroes behind the tech, and in this current hyper cynical landscape it's great to share a real positive story of change as we gain real traction, and that’s why we love what we do.
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