THE WORLD HAS CHANGED.
HAVE YOU?
PROJECT PHOENIX
Your bespoke B2B business playbook. Align people, product, marketing, sales and customer experience. Time to reset and build a brighter future.
Supporting Business Owners, MD’s, Marketing and Sales Leaders. You are facing one of the biggest market disruptions of our time. It's time to evolve and rise to the challenge.
The only way you will survive and thrive is by embracing change and acting smarter and faster than the competition.
STRENGTH THROUGH COLLABORATION
Take advantage of the help available to businesses at this critical time. We are working with smart organisations to provide a bespoke strategic playbook to build successful cultures, sustainability & positive growth.
WHAT YOU NEED TO DO
RECOGNISE CHANGE
The landscape is shifting now more than it has in the last 20 years - you need to reset and understand the impact on your business and your customer’s pains, challenges, goals, influencers and buying journeys.
RESET SUCCESS METRICS
Model realistic revenue forecast and budgets to secure commercial stability and plan for realistic future growth.
ADAPT MESSAGING
Evaluate your vision and values and they current and reflective of your shared goals and culture and the external market? Create a powerful robust content strategy to support the changes across the entire lifecycle of your prospects, customers and future advocates
GAMEPLAN THE FUTURE
Implement a crystal clear roadmap to navigate through change and synergise your team's energy, skills and resource to come out on top
EXECUTE OPPORTUNITIES
Digital operating models and a change in consumer behaviours are creating a wealth of opportunity. The time to build, nurture and monetise online communities is now.
HOW WE CAN MAKE THIS HAPPEN
INSIGHT & VALIDATION
Run research and intelligence required to reset
Internal evaluation - commercials, pricing, product and customer base
Market: competitive landscape and trend analysis
Persona evaluation - buying journeys, pains, challenges, needs and desires of your target audience
STRATEGIC PLAN
Provide robust strategic recommendations
Product, price and service models: Reset to align to the new subscription lead landscape
Messaging and content strategy to fortify your vision. Create awareness, inform, persuade and convert your audience
Engagement strategy including tactics, channels, performance forecast and budgets to validate and deliver on commercial objectives
IMPLEMENTATION & ADOPTION
Cascade implementation plans
Leadership support to drive stakeholder engagement and successful culture
Production plan to launch and drive positive change
Content calendar to support engagement and lead generation activities
Communications plan to drive conversions
Sales support to optimise conversion and opportunity values
PROJECT PHOENIX 2.0
Grant-funded activation - you can receive up to 90% of funding. We are here to support you every step of the way.
Here's what's included:
EXPLORE WORKSHOP
2 Hours
Led by a senior strategist, we will run a deep dive workshop to understand your business, products, customer base and competitive landscape. To achieve a full 360-degree view, this will involve your leadership teams including senior representatives from Marketing, Sales, Customer Service and Product.
EXPLORATORY WORKSHOP
2 Hours+
Part 1 - We will look to playback the findings, showcase the creative messaging and content plan.
Part 2 - Review the engagement plan, channels, tactics, performance forecast and budget requirement
RESEARCH & VALIDATION
3-5 Days
Our team of specialists are assembled to review the workshop findings, run primary and secondary research and analyse the data, to begin formulating recommendations. We will collectively brainstorm the creative, curate concepts and model channel and performance expectations.
IMPLEMENTATION & ADOPTION
Ongoing support
We can support in making the theoretical a reality. Depending on your team's resource and skillset, you can manage this entirely, or we are here to help, there is no obligation to continue the relationship. However, we would love to be a part of your growth story.
MAKE IT HAPPEN
Apply for your strategic assesment.
“We managed a complex change management market development program,
spearheaded by powerful lead generation and content initiatives. Cross-department
senior stakeholder management is easier when you have the results to back it up”.